As times and
technology change, it is still the personal touches that are most
meaningful. Saying thank you is an important ritual of etiquette that
is effective in all relationships. Knowing when, and how, to say
thank you can make a difference in helping you, and your company,
succeed in reaching its goals.
gifts for select employees or clients should be given in a private
a gift when the sender has no other way of knowing you received it.
Strangely enough, this might involve sending a thank you note for a
thank you gift, but it does let the sender know you have received it.
- Be gracious
when receiving a gift, even if you don't like it.
notes and letters are a rarity. Be generous with how often you are
choosing a written note as the appropriate form of thank you.
- Thank you
etiquette and gift-giving customs vary from one country to another.
When saying thank you in any manner to an international client, know
the protocol to avoid cultural “faux pas”.
thanks, make sure your expression of "thank you" balances
why and what you are saying “thank you” for.
Expressing a sincere thank you at each encounter will leave your
client knowing that you sincerely appreciate their business.
handwritten note. Sending a note when someone sends a gift or
makes a contribution is a thoughtful and memorable gesture.
contribution. Contributions to a cause that has meaning to the
recipient or their company helps to express thanks when a strict “no
gift policy” is in place.
- A gift.
A gift is a tangible symbol of thanks. When the gift is tailored to
the recipient it will be memorable and appreciated long after it is
Art of a
Written Thank You
- Send a
handwritten note as a personal expression of gratitude. Handwritten
notes are less common and convey special appreciation.
- When a
written note is appropriate, write it as soon as possible. Timely
thank you notes seem more sincere and are easier to write.
the generosity or thoughtfulness of the giver. Make specific
reference to the gift or contribution that you received.
desire for opportunities to work together again.
sending thank you expressions by e-mail. The point of a thank you
note is that it is personal. E-mail has many virtues, but
graciousness and formality are not among them.
many occasions when “thank you” is appropriate.
opportunity to express your gratitude.
value the gift of business. When a client does business with you,
thank that client every time. There are many companies that can
fulfill most product and service needs. Thank your clients for
choosing to do business with you by sending a simple note or a gift
- Thank a
client for their comments or suggestions. Thanking a client for
feedback says that you have heard what they had to say and that you
value their opinion. Something as simple as "thank you for
taking the time to tell me" delivered with sincerity can work
- When someone
has referred your company to an associate. When a client recommends
you, they put themselves on the line. A thank you for the referral
shows you are appreciative, and may even garner more referrals in the
- Thanking a
client for their patience and understanding in a difficult situation.
Recognize that "a thank you" will also help to defuse their
frustrations and potential negative effect on your future
- When a
client compliments you or your company. Compliments can feel
embarrassing. Learn to accept a compliment gracefully and let clients
know you appreciate their business.
- When someone
tries a new product or service. Trying something new can be
uncomfortable and risky. Thank a customer for trying something
There are many
people with whom you interact each business day. Thanking each of
them for their contribution will promote the environment necessary
co-workers. He/she often provides assistance in many of your tasks on
a regular basis.
- Your boss. They have often provided the leadership and feedback
to help you grow and perform your responsibilities.
- Vendors. It is often the teamwork
with a vendor that meets a customer’s need.